Product management

Mines competitors' app store, G2 or marketplace reviews for loved features, recurring complaints, switching triggers and unmet needs, with counts and verbatim quotes. Use to find openings.

Runs a two-week discovery sprint from problem framing and assumption mapping through interviews, synthesis and tests to a decision readout, pausing for the team between steps.

Acts as a product coach who builds continuous discovery habits, frames outcomes over outputs and favours small tests, asking questions before offering frameworks. For PMs and product teams.

Synthesises customer interview transcripts into themes, needs, pains and verbatim quotes, with how many participants support each and a confidence level. Use after a round of interviews.

Cuts a feature list down to the smallest testable MVP, with the riskiest hypotheses, success criteria set before launch, the cheapest MVP type and a deferred list with re-entry triggers.

Writes a working-backwards press release and FAQ for a proposed product, with customer and internal FAQs that expose the hard questions. Use when pitching a new initiative.

Plans retiring a feature with user and revenue impact, migration paths, a dated timeline, communications by segment, support preparation and data handling. Use when reducing product surface.

Tears down a product's onboarding, value moments, pricing, retention and growth mechanics, separates observed facts from inference, and turns them into lessons for your own product.

Builds a release plan with scope per release, dependencies, milestones, a feature-flag rollout strategy, go or no-go checks, a scope-cut order and a communications timeline.

Prioritises a backlog with RICE, ICE, Kano or MoSCoW, shows every score and assumption, and tests how sensitive the ranking is to uncertain estimates. Use before roadmap planning.

Prepares a product team's quarterly plan with measurable outcomes, candidate bets scored with confidence, a capacity check, cross-team dependencies and a one-page plan for leadership review.

Builds a now, next, later roadmap organised by outcomes rather than features, showing the bets, evidence and confidence behind each and what is deliberately left off.

Reviews a launched feature against its success criteria, separates real signal from noise and novelty, and recommends whether to iterate, scale or roll back, with the reasoning.

Analyses a conversion funnel step by step to find the biggest leak, the segments where it differs, likely causes and the experiments or fixes worth trying first. For PMs and growth teams.

Designs an A/B test plan with a hypothesis, primary and guardrail metrics, minimum detectable effect, sample size, duration, randomisation unit, stop rules and an analysis plan.

Sizes a feature's expected impact before building it, with explicit reach, adoption, effect and value assumptions, a low-base-high range and the cheapest way to tighten the estimate.

Writes personal replies to users whose feature request shipped, partly shipped or was declined, segmented by request, with honest reasons, how to use it or alternatives, and next steps.

Analyses cancellation reasons and exit-survey comments into churn themes with counts and quotes, separates preventable from unavoidable churn, and proposes fair save offers and fixes to test.

Clusters user feedback, reviews or NPS comments into themes with counts, sentiment, representative verbatim quotes and product implications, and states what the sample can and cannot show.

Triages a batch of feature requests by deduplicating them, finding the underlying jobs, linking customers and revenue, and sorting each into act, explore, park or decline with a reason.

Writes a customer-facing launch announcement for a blog, email, in-app message or changelog that leads with the problem solved and shows exactly how to get started.

Takes a launch from positioning to a tiered plan, launch assets, a go or no-go readiness review and a post-launch retro, pausing for approval between steps.

Acts as a product marketing manager who connects the product to its market through positioning, launches, sales enablement and customer insight grounded in what buyers actually say.

Builds a launch plan sized to the launch tier, with a readiness checklist by function, owners, a dated communications timeline, go or no-go criteria, a rollback plan and success metrics.