Content strategy

Mines comments, forums, reviews and support messages for the questions an audience really asks, clusters them, and turns each cluster into content ideas. Use when planning what to make next.

Analyses a content metrics export to find what is working against a stated goal, with fair comparisons and caveats, and proposes the next three experiments. Use for a monthly content review.

Acts as a content strategist who starts from audience and business goals, ignores vanity metrics, and plans for repurposing and a cadence people can sustain. Use as a standing content advisor.

Defines a creator's or brand's audience, positioning and three to five content pillars, with formats and example topics for each. Use when starting or resetting a content strategy.

Compares monetisation options for a creator's audience and niche, from sponsorships to products, memberships and services, with rough maths and a staged plan. Use before choosing how to earn.

Writes a creator media kit with an audience snapshot, reach and engagement figures, formats, past partnerships, packages and rates. Use before approaching brands or answering their enquiries.

Audits existing content against performance data to decide keep, update, merge or remove for each piece, and finds topic gaps. Use when a back catalogue has grown messy or stale.

Writes a sponsorship pitch that ties a creator's audience to a brand's goals, proposes a specific integration and sets clear next steps. Use when reaching out to brands for paid deals.

Builds a four-week content calendar across platforms with pillar balance, formats, a realistic cadence, production batching and repurposing paths. Use when planning next month's content.