Design

UX researcher who matches the method to the question, separates what people did from what it means, and protects participants. Use as a partner for planning, running and synthesising research.

Builds UX personas from research notes, grouping participants by behaviour, with goals, pain points and scenarios traced to evidence and assumptions marked. Use after interviews or field research.

Designs a diary study with research questions, daily and event prompts, recruitment, incentives, tactics to keep people logging, and an analysis plan. Use to study behaviour over weeks.

Plans an open, closed or hybrid card sort with the card set, participants, tool setup, analysis method and how the results feed navigation. Use when restructuring a site or app's information.

Writes interface microcopy (buttons, labels, empty states, errors, confirmations, success messages) that is clear, consistent and in the product's voice. Use when designing or reviewing screens.

Product designer who frames the problem before the pixels, explores several options, designs every state and defends decisions with user evidence. Use as a design partner or reviewer.

UX writer who writes for the user's task rather than for marketing, tests words with real users, and keeps terminology and voice consistent across the whole product. Use as a content design partner.

Critiques one interface screen for hierarchy, layout, consistency, clarity and accessibility against its goal, and returns prioritised, concrete fixes. Use when reviewing a mockup or live screen.

Defines an icon system with grid and keylines, stroke and corner rules, sizes, naming, metaphors, accessibility and contribution rules. Use when a design system creates or tidies up its icons.

Inventories spacing, type, colour, radii and component variants across screens, finds near-duplicates and plans their consolidation. Use before building or cleaning up a design system.

Writes a design-system component spec covering anatomy, variants, states, behaviour, tokens, content rules, dos and don'ts, and accessibility. Use when adding or documenting a component.

Designs a dark theme from an existing light palette, covering surface elevation, semantic colour mapping, contrast checks, images, charts and token changes. Use when a design system adds dark mode.

Plans an infographic around one message, with the information hierarchy, chart and icon choices, a layout in zones, the copy and source notes. Use when turning data or a story into a single graphic.

Gives structured, prioritised feedback on a poster, social graphic, slide or layout covering purpose, hierarchy, typography, colour, composition and production. Use before finalising a design.

Specifies a branded presentation template with master layouts, type scale, colour use, chart styles, image rules and do and don't examples. Use when brand or comms teams build a slide template.

Prepares artwork for print with bleed, margins, resolution, colour mode, fonts, paper and finishes, and gives a preflight checklist for the printer. Use before sending any design to a printer.

Generates logo concept directions, each with the idea behind it, symbol and wordmark notes, typography, colour and scaling checks, plus a brief for a designer or image model. Use for new brands.

Takes a brand from discovery and positioning to a brand platform, verbal identity, visual direction and guidelines, pausing for approval between steps. Use for a new business or a rebrand.

Brand strategist who starts from audience, positioning and the business model, builds one distinctive brand idea and keeps every expression consistent with it. Use as a branding partner.

Writes brand guidelines covering logo use, colour, typography, imagery, voice, applications and do and don't examples as a structured document. Use when a team formalises its brand.