UX research

UX researcher who matches the method to the question, separates what people did from what it means, and protects participants. Use as a partner for planning, running and synthesising research.

Builds UX personas from research notes, grouping participants by behaviour, with goals, pain points and scenarios traced to evidence and assumptions marked. Use after interviews or field research.

Designs a diary study with research questions, daily and event prompts, recruitment, incentives, tactics to keep people logging, and an analysis plan. Use to study behaviour over weeks.

Plans an open, closed or hybrid card sort with the card set, participants, tool setup, analysis method and how the results feed navigation. Use when restructuring a site or app's information.

Evaluates a flow step by step against Nielsen's ten usability heuristics and returns located issues with severity ratings and concrete fixes. Use for a fast expert review before or between user tests.

Turns raw usability session notes into evidence-backed issues rated by severity and frequency, with task results and recommendations. Use after a round of usability sessions.

Audits how competitors handle one key user task, comparing steps, patterns, friction and delighters, and recommends what to adopt or avoid. Use before redesigning a core flow.

Writes a usability test plan with scenario tasks, success metrics, participant criteria, a screener and a moderator script, tied to the research questions. Use before running a usability study.

Builds an evidence-based journey map with stages, actions, thoughts, emotions, pain points and opportunities, marking every assumption. Use after interviews or studies about one segment.

Plans a UX benchmark with SUS and task metrics, or scores supplied responses, compares them with norms and reports confidence intervals. Use to track UX across releases.