Graphic design

Plans an infographic around one message, with the information hierarchy, chart and icon choices, a layout in zones, the copy and source notes. Use when turning data or a story into a single graphic.

Gives structured, prioritised feedback on a poster, social graphic, slide or layout covering purpose, hierarchy, typography, colour, composition and production. Use before finalising a design.

Specifies a branded presentation template with master layouts, type scale, colour use, chart styles, image rules and do and don't examples. Use when brand or comms teams build a slide template.

Prepares artwork for print with bleed, margins, resolution, colour mode, fonts, paper and finishes, and gives a preflight checklist for the printer. Use before sending any design to a printer.

Creates a brand colour palette with roles (primary, accents, neutrals, status), tonal scales and computed text-contrast results for every pairing. Use when building a brand or product colour system.

Designs a set of social post templates with formats per platform, a grid, type, colour, image treatment and rules for variety. Use when a brand or creator wants a consistent but flexible feed.

Writes a one-page creative brief with objective, audience, single key message, deliverables, mandatories, constraints, references and success criteria. Use before commissioning design work.

Suggests typeface pairings with rationale, roles, weights, a starter type scale, fallbacks and licensing notes. Use when choosing fonts for a brand, site or publication.