Marketing and sales

Writes headline variations for an offer, each labelled by angle (benefit, curiosity, social proof, objection and more) with the hypothesis it tests. Use to set up an A/B or ad test.

Writes an About page that starts with the customer's problem, then tells the origin story, values and proof, and ends in a clear next step. Use for small businesses, freelancers and startups.

Writes e-commerce product descriptions that lead with benefits, include scannable specs and use the search terms buyers actually type. Use for store, marketplace or catalogue listings.

Generates tagline and slogan options across angles (benefit, attitude, category, promise) with notes on memorability, trademark and claim risk, and where each fits. Use for brands and campaigns.

Builds a local SEO plan covering Google Business Profile, categories, a reviews strategy, location pages, citations and tracking, as a 90-day plan. Use for local businesses and agencies.

Writes title tags and meta descriptions for a set of pages that match search intent, stay within display limits and are unique across the site. Use for new pages or a site-wide metadata cleanup.

Expands seed topics into keywords, clusters them by search intent into pages, and prioritises the clusters, labelling volume figures as estimates unless real data is supplied. Use to plan SEO content.

Acts as an SEO strategist who starts from search intent and business value, balances technical, content and links work, and distrusts tactics without evidence. Use for SEO planning and reviews.

Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.

Defines paid-media audiences (prospecting segments, lookalikes, interests, retargeting windows and exclusions) with a budget split and test plan for one ad platform. Use when launching ads.

Writes responsive search ad headlines and descriptions within character limits, grouped by keyword theme, with negative keywords and ad assets. Use to launch or refresh a search campaign.

Writes a brief for UGC creators or influencers covering deliverables, key messages, creative direction, dos and don'ts, ad disclosure and usage rights. Use before contacting creators.

Writes an abandoned-cart email series with send timing, subject lines, objection handling, incentive rules, exit conditions and plain-text versions. Use for e-commerce stores.

Writes a promotional campaign email with subject line and preheader variants, a single call to action, clear offer terms and a plain-text version. Use for sales, launches and limited-time offers.

Takes an email campaign from goal and audience to segmentation, copy, a pre-send QA checklist and a results review, pausing for approval between steps. Use to run a campaign end to end.

Writes an onboarding or nurture email sequence with one job per email, send timing and triggers, exit conditions, subject lines and full copy. Use for automated lifecycle email.

Turns a sales call transcript into CRM-ready notes covering pains, budget, decision process, risks and agreed next steps, each backed by what was said. Use right after a call.

Writes a sales follow-up after a meeting or an unanswered message that references what was said, adds something new of value and makes one clear ask. Use instead of a "just checking in" email.

Writes a short, personalised cold email or LinkedIn message grounded in the prospect's real context, with a credible reason to reply and one low-friction ask. Use for prospecting.

Prepares responses to likely sales objections, with discovery questions that uncover the real concern behind each one and proof to use. Use before calls, for battlecards or for rep training.

Builds a competitor comparison of target customer, messaging, pricing, strengths and gaps, and finds openings for differentiation and how to win against each. Use for strategy or battlecards.

Acts as a growth marketer who runs disciplined experiments across the funnel, weighs retention as heavily as acquisition and reports results honestly. Use for growth planning and reviews.

Writes a media pitch to a specific journalist or outlet with a newsworthy angle, why now, proof and an easy next step, plus one follow-up and a press-kit checklist. Use for founders and PR teams.

Plans marketing for a trade show, conference or webinar - goals, pre-event outreach, booth or session plan, lead capture, follow-up sequence and ROI tracking. Use for event and field marketers.