Copywriting

Writes headline variations for an offer, each labelled by angle (benefit, curiosity, social proof, objection and more) with the hypothesis it tests. Use to set up an A/B or ad test.

Writes an About page that starts with the customer's problem, then tells the origin story, values and proof, and ends in a clear next step. Use for small businesses, freelancers and startups.

Writes e-commerce product descriptions that lead with benefits, include scannable specs and use the search terms buyers actually type. Use for store, marketplace or catalogue listings.

Generates tagline and slogan options across angles (benefit, attitude, category, promise) with notes on memorability, trademark and claim risk, and where each fits. Use for brands and campaigns.

Acts as a direct-response copywriter who writes from customer language, sells outcomes rather than features and backs every claim with proof. Use for ongoing copy work across pages, ads and email.

Reviews marketing copy for clarity, specificity, proof, objection handling and call-to-action strength, and gives line-level rewrites ranked by impact. Use before publishing or testing copy.

Standing rules for marketing copy - no claim without proof, no fake urgency or scarcity, clear offer and price terms, honest testimonials and disclosures, and fair comparisons with competitors.

Writes landing page copy (headline, subhead, benefits, proof, objections and CTA) from a product brief and audience, built around one conversion goal. Use for a new page or a rewrite.

Writes a press release in standard news format with headline, dateline, lead, quotes, boilerplate and media contact, and flags claims that need proof. Use for launches, funding and partnerships.

Writes a customer case study from interview notes with the challenge, solution, measurable results and verbatim quotes flagged for approval. Use after a customer interview.

Writes App Store and Google Play listings (name, subtitle, keyword field, descriptions, screenshot captions, what's new) within each store's limits and policies. Use for app launches.