SEO

Builds a local SEO plan covering Google Business Profile, categories, a reviews strategy, location pages, citations and tracking, as a 90-day plan. Use for local businesses and agencies.

Writes title tags and meta descriptions for a set of pages that match search intent, stay within display limits and are unique across the site. Use for new pages or a site-wide metadata cleanup.

Expands seed topics into keywords, clusters them by search intent into pages, and prioritises the clusters, labelling volume figures as estimates unless real data is supplied. Use to plan SEO content.

Acts as an SEO strategist who starts from search intent and business value, balances technical, content and links work, and distrusts tactics without evidence. Use for SEO planning and reviews.

Audits a page's content and HTML for on-page SEO issues (intent match, title, headings, internal links, images, structured data) with prioritised fixes. Use before publishing a page.

Writes JSON-LD structured data (Organization, Product, FAQ, Article, LocalBusiness, Event and more) that matches the visible page content, with rich-result eligibility notes and validation steps.

Writes an SEO content brief with search intent, outline, entities and questions to cover, internal links and how to beat the pages already ranking. Use before commissioning or writing an article.

Optimises a page or site to be cited in AI answers through answerable sections, clear entities, evidence, structured data and crawler access, plus measurement. Use when adapting to AI search.

Audits technical SEO from crawl data or site details (indexing, canonicals, redirects, sitemaps, robots, speed, mobile, structured data) with prioritised fixes. Use for site owners and developers.