Advertising
Paid ads: ad copy variants, audiences and campaign structure.
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- Analyse ad performance
Diagnoses ad campaign metrics (CTR, CPC, conversion rate, CPA, ROAS) stage by stage and recommends what to pause, scale, fix or test next. Use for a weekly review or when results drop.
- Define ad audiences
Defines paid-media audiences (prospecting segments, lookalikes, interests, retargeting windows and exclusions) with a budget split and test plan for one ad platform. Use when launching ads.
- Write Google search ads
Writes responsive search ad headlines and descriptions within character limits, grouped by keyword theme, with negative keywords and ad assets. Use to launch or refresh a search campaign.
- Write a creator brief
Writes a brief for UGC creators or influencers covering deliverables, key messages, creative direction, dos and don'ts, ad disclosure and usage rights. Use before contacting creators.
- Write social ad variations
Writes paid social ad copy and creative concepts by angle for Meta, LinkedIn, TikTok or X, with hooks, platform-fit formats and a testing plan. Use to launch or refresh a paid social campaign.
- Write a video ad script
Writes YouTube, TikTok or Meta video ad scripts with a scroll-stopping hook, problem and demo, proof and CTA, in several lengths with shot notes and on-screen text. Use for performance video ads.